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AdSense has become a prime revenue source for many bloggers and website owners. When you place AdSense blocks on your web pages and blogs, you get paid a percentage of what advertisers pay Google. Currently this is 68% of the bid price for that advert.
What you have to do, is to do your best to maximize the CPC price, so that the adverts on your web pages and blog posts make you the most money every time a visitor clicks on them.
This involves getting Google to place the highest possible value of adverts on your pages. You cannot decide the PPC of the published ads – Google decides that based on several aspects of your web page/blog page/blog post.
There is also a lot you can do to improve CTR, but let’s first focus on how you can attract the best paying adverts: those with the highest CPC.
Having the best paying keywords is just not enough to generate higher CPCs from AdSense. Do detailed research on SEO tools and identify the best paying long tail keyword phrases which are relevant to your reader.
Create SEO optimized content with these keywords but keep it simple, don’t stuff keywords into it.
Google gives more importance to high-quality content as compared to low-quality content. Creating engaging, high quality and profitable content for your web-blog or article is the key to generating a higher CPC. Know what your readers are looking for and provide them with the right content. Content should be SEO friendly and placed prominently on Google’s SERPs.
This is another feature that is included in the Google AdSense account. You can use it in order to block general or specific ads from the pages that you own. It is possible to block such ads from a website. The increase in CPC will not be that high unless you eliminate ads from the competition.
Reduce the number of ad units on your blog. By reducing the supply, you can make the advertisers bid more for the limited available ad space, which leads to increase in your CPCs.
In your Google AdSense account, you need to go to the Ad Review Center. Here you can look at various ad categories that currently appear on the website.
In the event that you see that there is one that does not pay that much, simply block it to increase AdSense CPC. This is a simple tweak that can help out a lot more than many believe but only professionals actually make modifications.
Both AdSense and AdWords provide excellent info about web traffic, revenue earned and other reports. Connect both accounts to get a better insight about traffic and audience behavior on your site.
The tips above can help you a lot and you should expect a CPC increase of up to 30% by implementing them. However, there are no hard and fast rules. Keep experimenting with your ads till something sticks. Just make sure that AdSense is the best option for your site.
